Deciding to hire a public relations consultant is one of the most important decisions your business will make. And often? One of the most difficult.
All too often, PR agencies employ a "one size fits all" strategy for their clients. But most companies require some creative thinking in order to achieve media traction. You want someone who will take the time to get to know your business inside and out, before carefully crafting a program designed to meet your unique challenges.
Some agencies talk a big game to get you in the door - but then never deliver. Or they staff your account with junior-level associates behind the scenes. You need transparency, accountability, and honesty. You need a seasoned professional with a proven track record of results. You want someone that knows exactly how to get the job done in today’s ever-changing media landscape.
With flypaper PR, that's what you'll get. Shelley's approach is organized, strategic, and open. No smoke and mirrors, and no beating around the bush. Shelley specializes in helping companies develop strategic messaging and execute smart media relations campaigns. She handles product launches and major announcements, but also views it as her job to find creative ways to keep her clients in the news between news moments.
At flypaper PR, we tell stories that stick.
We aren’t just hired guns. We are an extension of your team. We aim to communicate as clearly with you as we will on your behalf. We view PR as a collaboration between agency and client and will work closely with you to discover and tell the best possible stories about your company.
Here's what one former client had to say about working with Shelley:
Shelley digs deep into finding, crafting and promoting the best story for your company and your product. Shelley worked very closely with the management and marketing teams while helping Catalog Spree achieve positively disproportionate results. Her professional and friendly manner resulted in a fun and productive relationship that produced dozens of articles in prime technology, consumer and analyst publications. She did not feel like part of the extended team, but rather part of the team, period.
-Joaquin Ruiz, Co-founder and CEO of Catalog Spree (acquired by Coupons.com)